Platforms such as Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest can generate online exposure for your brand, allowing you to showcase your products and services. Social media lets you listen to what your customers, prospects, peers and competitors are saying. The beauty of online marketing is that there is an audience for eve...
When customers are surfing the internet they want information now. If they can't find what they're looking for on your website, they move on quickly, and are likely to land on one of your competitor’s sites to get what they need. A website needs to tell visitors what your business has to offer. Your headline is one of the most important ...
E-commerce websites engage online consumers. Attractive designs and effective layouts are necessary to grow your customer base and bottom line. People usually decide quickly whether they like a website or not which is why you need to grab their interest within 5 seconds. Running a good e-commerce website requires user friendly navigation ...
In our last post we explained what Google Adwords is and how to make it work for your business. We continue in this post with some specifics about keywords and the costs involved in a campaign. What keywords do I use? There are free tools with Google AdWords you can use to determine the best keywords. You can use this with what you he...
As a business owner you’re pulled in many directions. You have employees to manage. Financial issues to keep on top of. And all while trying to bring new business in. It can be overwhelming sometimes. Finding new customers has changed with so many of your competitors amplifying their online presence. They’re using content mar...