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  • How to build a blog post

    Posted on July 28th, 2015

    We’ve been talking about blogging for the past few weeks, and maybe you’ve started to blog on your company website. You know the advantages that blogging provides, such as providing fresh content to help increase your SEO and to help form relationships with potential and current customers. But we haven’t covered the basic building b...

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  • Increase credibility with a customer-centric blog

    Posted on July 21st, 2015

    Have you spent any time looking through corporate blogs, or maybe the blogs of your competitors?  What did you think? There are probably some that engaged you, and probably more that bored you.  Think about why you felt this way. If I’m looking for information I am repelled by blogs that are “salesy” or only about that company or ...

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  • How to generate topic ideas for your blog – Part Two in our blogging series

    Posted on July 14th, 2015

    Trying to think of blog ideas can be painful.  So painful that it’s tempting to skip the whole thing.  But it doesn’t have to be.  I am going to help you come up with a plan to generate ideas, so that you’ll never be stuck again. Categories Whether you’ve been blogging for a while, or haven’t yet started it’s a good idea to...

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  • Create a blog for your business – part one

    Posted on July 6th, 2015

    Have you started a blog for your business yet?  If the answer is yes, you know that it helps position you as a leader in your industry and can also increase your sales.  If your answer is no, why not? I bet your answer is time and money.  You might even be unconvinced of the value of blogging.  Let’s tackle the value of blogging questi...

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  • Integrate social media into your marketing plan

    Posted on June 25th, 2015

    Over the past couple of months we have gone over how to get started with social media channels such as Twitter, Facebook and LinkedIn and how to customize your posts for each.  Hopefully you’ve started using your social media platforms to get the word out about your business and drive traffic to your website. With these new skills in your...

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