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  • SEO Mistakes You Didn’t Know You Were Making

    Posted on September 17th, 2020

    Search engine optimization, or SEO, is one of the trickiest facets of online content creation and marketing to get a handle on. This portion of web management requires great attention to detail, regular maintenance, in-depth research, and the ability to put yourself in your reader’s shoes. You may be overlooking critical SEO techniques that c...

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  • How to Keep Your WordPress Site Secure

    Posted on September 17th, 2020

    Many people fall into the trap of prioritizing costs and convenience over quality and security when it comes to managing their WordPress websites. For example, most web managers choose to use free themes and plugins in order to cut costs while still maintaining a functional, aesthetically pleasing platform. Too few of these individuals realize ...

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  • Another Google Curveball: Text Ads, Search Query Limitations, and New Fees

    Posted on September 17th, 2020

    This year has been chock-full of surprises, massive disappointments, and unprecedented changes across all industries. Unfortunately, the digital sphere has not been left unscathed. Just when many web professionals thought things were on the upswing, Google decided it was time to toss another curveball. According to announcements made at the beg...

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  • The Increasing Importance of Privacy In Marketing

    Posted on October 18th, 2018

    Customer data is extremely valuable for any marketer nowadays. The data generated by marketing campaigns help marketers in understanding the market, its customers and the wants and needs to optimize the products or services. As you can imagine, such valuable data is also a target for cyber criminals or competitors. However, as valuable custo...

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  • Google’s New SSL Certificate Requirement & How It Will Impact Your Business

    Posted on June 25th, 2018

    Starting July 2018, Google’s Chrome browser will flag all non-SSL websites as “not secure”. Why, you ask? As always, Google works hard to ensure its users feel safe and secure on the Internet. If your site does not have a valid SSL Certificate, Google reported that it would enforce the new requirement by publicly flagging your site ...

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