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  • What Is Search Engine Marketing?

    Posted on June 30th, 2017

    Search engine marketing (abbreviated to SEM) is an incredibly effective way to attractive online visitors to your website. In your industry, there could be scores of competitors vying to get the lion’s share of online traffic, and it’s common for only a few companies to get that share. If you want to get any kind of online traction, you nee...

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  • What Is a Website Development Company?

    Posted on June 15th, 2017

    As the world becomes more and more digital, the need to have a high performing business website is more crucial than ever. If you don’t know how to build your own site, then hiring a website development company is the best direction you can take. These days, web design and web development are interchangeable terms, but there is a differenc...

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  • Why It’s Important to Listen to Your Customers

    Posted on May 30th, 2017

      In the pursuit of money and success, businesses tend to get tunnel vision. Business owners tend to focus on what they believe is best for their business, and they overlook what their customers are saying. Businesses who can listen and use customer feedback constructively will gain more repeat business and new customers. Some businesses...

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  • Target Practice: How to Market to Your Ideal Customer

    Posted on May 15th, 2017

    If you had to describe your perfect, most ideal customer, would you be able to do it? If not, your marketing is likely not reaching its full potential. Executing a successful marketing strategy will hinge on how you reach your target market. The problem that many businesses run into is that they have never determined who exactly their ideal ...

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  • The Best Tactics to Boost Your Online Referrals

    Posted on April 24th, 2017

    Some of the very best traffic that your business can receive is via word of mouth. Referral traffic is extremely valuable because it sends qualified and interested visitors to your website, and this type of traffic is very likely to convert into sales. The source of the referral is likely to originate from a satisfied customer, and once your busine...

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