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  • Marketing During the Off-season

    Posted on June 29th, 2016

    We’re now approaching the time of year when lots of people take their holidays. They forget about their usual commitments and relax for a few weeks. It’s traditionally a quiet time for many businesses. Summer means the year is about half done which is a perfect time to update your marketing plan. But are there advantages of continuing...

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  • Getting to Know Your Online Customers with Google Analytics

    Posted on June 15th, 2016

    Conversion Rate Optimization for a website starts with tracking website performance and identifying areas of improvement. This task is best initiated using a web analytics tool. Although there are several web analytics tools available, Google Analytics (GA) is the most widely used tool across all websites because of its comprehensive rep...

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  • Custom designed websites. CMS or shared web hosting solutions?

    Posted on May 31st, 2016

    One of the first and most important decisions you need to make when having a website built is what platform you want to build it on. A few options include HTML, PHP, or a Content Management System (CMS) such as  WordPress, Joomla or Drupal. A content management system provides structured content management features such as the ability to...

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  • Google expects you to have a mobile and device friendly website?

    Posted on May 14th, 2016

    There is an increasing number of people switching from PCs to tablets and mobile devices to browse the Internet.   It’s becoming more and more important for Developers to create a website to ensure readability for bigger and smaller screens.  Websites are using responsive web design and business apps to ensure mobile and tablet us...

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  • Traditional vs Online Marketing

    Posted on May 2nd, 2016

    Social media has rapidly integrated itself into our everyday personal and professional lives, making a terrific impact on the world of marketing, with consumers and brands seeing huge benefits and changes. But how does social media compare to traditional marketing? Social Media Pros and Cons: Social Media is much cheaper. You can rea...

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