Did you know that industry estimates suggest that eCommerce will account for 95% of purchases by 2040? Currently, 6 in every 10 online users (nearly 5 billion) have bought a product online at one time or another. Drawing on these trends, there’s no better time to explore the lucrative online market like the present. But for solopreneurs wh...
Read More »In the endless sea of people online, you need to be able to target people who are likely to be interested in what your business has to offer. Online advertising has come leaps and bounds in making this not only possible but easily achievable. As it is an investment, you need to not only advertise but to ensure that you are reaching the largest ...
Read More »This year has been chock-full of surprises, massive disappointments, and unprecedented changes across all industries. Unfortunately, the digital sphere has not been left unscathed. Just when many web professionals thought things were on the upswing, Google decided it was time to toss another curveball. According to announcements made at the beg...
Read More »Coquitlam has a culture steeped deeply in the arts, with residents and people from out of the city travelling far and wide to see theatre performances, tour the museums, and visit the local art galleries. It’s no wonder, then, that businesses residing in Coquitlam need to step up their digital marketing game to appeal to the artistic people w...
Read More »Many businesses and brands often wonder which social media platforms will achieve the most awareness and generate new business. While some certainly have there own advantages, great marketing and real connection is reached when you understand how to interact with each platform – this will vary based on the way it is designed of course. Unders...
Read More »It’s a brand new year and the best time to re-evaluate your marketing efforts. To set your business up for success, we’ve highlighted four key areas to think about. Social Media With the right planning and social media strategy in place, you’ll see your business generate larger awareness, establish more relationships (and...
Read More »In the pursuit of money and success, businesses tend to get tunnel vision. Business owners tend to focus on what they believe is best for their business, and they overlook what their customers are saying. Businesses who can listen and use customer feedback constructively will gain more repeat business and new customers. Some businesses...
Read More »If you had to describe your perfect, most ideal customer, would you be able to do it? If not, your marketing is likely not reaching its full potential. Executing a successful marketing strategy will hinge on how you reach your target market. The problem that many businesses run into is that they have never determined who exactly their ideal ...
Read More »Some of the very best traffic that your business can receive is via word of mouth. Referral traffic is extremely valuable because it sends qualified and interested visitors to your website, and this type of traffic is very likely to convert into sales. The source of the referral is likely to originate from a satisfied customer, and once your busine...
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