Category Archives: Marketing Strategy

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Category Archives: Marketing Strategy

  • Why You Should Use Google Ads For Your PPC Campaigns

    Posted on September 30th, 2020

    In the endless sea of people online, you need to be able to target people who are likely to be interested in what your business has to offer. Online advertising has come leaps and bounds in making this not only possible but easily achievable. As it is an investment, you need to not only advertise but to ensure that you are reaching the largest ...

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  • Another Google Curveball: Text Ads, Search Query Limitations, and New Fees

    Posted on September 17th, 2020

    This year has been chock-full of surprises, massive disappointments, and unprecedented changes across all industries. Unfortunately, the digital sphere has not been left unscathed. Just when many web professionals thought things were on the upswing, Google decided it was time to toss another curveball. According to announcements made at the beg...

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  • Understanding the Marketing Advantages of Facebook Instagram, Twitter and LinkedIn – and How to Use Each for the Best Results.

    Posted on March 19th, 2018

    Many businesses and brands often wonder which social media platforms will achieve the most awareness and generate new business. While some certainly have there own advantages, great marketing and real connection is reached when you understand how to interact with each platform – this will vary based on the way it is designed of course. Unders...

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  • Gearing up for 2018 Advertising. What’s best for my business?

    Posted on January 16th, 2018

      It’s a brand new year and the best time to re-evaluate your marketing efforts. To set your business up for success, we’ve highlighted four key areas to think about. Social Media With the right planning and social media strategy in place, you’ll see your business generate larger awareness, establish more relationships (and...

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  • Why It’s Important to Listen to Your Customers

    Posted on May 30th, 2017

      In the pursuit of money and success, businesses tend to get tunnel vision. Business owners tend to focus on what they believe is best for their business, and they overlook what their customers are saying. Businesses who can listen and use customer feedback constructively will gain more repeat business and new customers. Some businesses...

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  • Target Practice: How to Market to Your Ideal Customer

    Posted on May 15th, 2017

    If you had to describe your perfect, most ideal customer, would you be able to do it? If not, your marketing is likely not reaching its full potential. Executing a successful marketing strategy will hinge on how you reach your target market. The problem that many businesses run into is that they have never determined who exactly their ideal ...

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  • The Best Tactics to Boost Your Online Referrals

    Posted on April 24th, 2017

    Some of the very best traffic that your business can receive is via word of mouth. Referral traffic is extremely valuable because it sends qualified and interested visitors to your website, and this type of traffic is very likely to convert into sales. The source of the referral is likely to originate from a satisfied customer, and once your busine...

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  • Everything You Need to Know About Remarketing

    Posted on April 9th, 2017

    If you do any sort of online shopping, you may have visited an online retailer and later realized that the same retailer has ads that seem to follow you on different websites. This is known as remarketing, and it’s an extremely powerful marketing technique for online advertisers. Remarketing allows you to target people who have previously visited...

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  • How to Create Irresistible Email Subject Lines

    Posted on March 21st, 2017

    A great subject line can be the difference between an email that gets opened immediately and an email that sits in an inbox indefinitely. There are some definite do’s and don’ts for crafting subject line that will yield high a high open rate. In this blog post, we’ll list some essential tips to creating irresistible subject lines. Keep...

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