Category Archives: Marketing Strategy

Category Archives: Marketing Strategy

• 4 eCommerce Marketing Strategies for Solopreneurs

  Posted on November 4th, 2020

  Did you know that industry estimates suggest that eCommerce will account for 95% of purchases by 2040? Currently, 6 in every 10 online users (nearly 5 billion) have bought a product online at one time or another. Drawing on these trends, there’s no better time to explore the lucrative online market like the present. But for solopreneurs wh...

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• Why You Should Use Google Ads For Your PPC Campaigns

  Posted on September 3rd, 2020

  In the endless sea of people online, you need to be able to target people who are likely to be interested in what your business has to offer. Online advertising has come leaps and bounds in making this not only possible but easily achievable. As it is an investment, you need to not only advertise but to ensure that you are reaching the largest ...

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• Another Google Curveball: Text Ads, Search Query Limitations, and New Fees

  Posted on August 10th, 2020

  This year has been chock-full of surprises, massive disappointments, and unprecedented changes across all industries. Unfortunately, the digital sphere has not been left unscathed. Just when many web professionals thought things were on the upswing, Google decided it was time to toss another curveball. According to announcements made at the beg...

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• Digital Marketing Coquitlam: Get Results for Your Business

  Posted on June 14th, 2020

  Coquitlam has a culture steeped deeply in the arts, with residents and people from out of the city travelling far and wide to see theatre performances, tour the museums, and visit the local art galleries. It’s no wonder, then, that businesses residing in Coquitlam need to step up their digital marketing game to appeal to the artistic people w...

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• Understanding the Marketing Advantages of Facebook Instagram, Twitter and LinkedIn – and How to Use Each for the Best Results.

  Posted on March 19th, 2018

  Many businesses and brands often wonder which social media platforms will achieve the most awareness and generate new business. While some certainly have there own advantages, great marketing and real connection is reached when you understand how to interact with each platform – this will vary based on the way it is designed of course. Unders...

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• Gearing up for 2018 Advertising. What’s best for my business?

  Posted on January 16th, 2018

    It’s a brand new year and the best time to re-evaluate your marketing efforts. To set your business up for success, we’ve highlighted four key areas to think about. Social Media With the right planning and social media strategy in place, you’ll see your business generate larger awareness, establish more relationships (and...

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• Why It’s Important to Listen to Your Customers

  Posted on May 30th, 2017

    In the pursuit of money and success, businesses tend to get tunnel vision. Business owners tend to focus on what they believe is best for their business, and they overlook what their customers are saying. Businesses who can listen and use customer feedback constructively will gain more repeat business and new customers. Some businesses...

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• Target Practice: How to Market to Your Ideal Customer

  Posted on May 15th, 2017

  If you had to describe your perfect, most ideal customer, would you be able to do it? If not, your marketing is likely not reaching its full potential. Executing a successful marketing strategy will hinge on how you reach your target market. The problem that many businesses run into is that they have never determined who exactly their ideal ...

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• The Best Tactics to Boost Your Online Referrals

  Posted on April 24th, 2017

  Some of the very best traffic that your business can receive is via word of mouth. Referral traffic is extremely valuable because it sends qualified and interested visitors to your website, and this type of traffic is very likely to convert into sales. The source of the referral is likely to originate from a satisfied customer, and once your busine...

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