Category Archives: Marketing Strategy

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Category Archives: Marketing Strategy

  • Everything You Need to Know About Remarketing

    Posted on April 9th, 2017

    If you do any sort of online shopping, you may have visited an online retailer and later realized that the same retailer has ads that seem to follow you on different websites. This is known as remarketing, and it’s an extremely powerful marketing technique for online advertisers. Remarketing allows you to target people who have previously visited...

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  • How to Create Irresistible Email Subject Lines

    Posted on March 21st, 2017

    A great subject line can be the difference between an email that gets opened immediately and an email that sits in an inbox indefinitely. There are some definite do’s and don’ts for crafting subject line that will yield high a high open rate. In this blog post, we’ll list some essential tips to creating irresistible subject lines. Keep...

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  • Does Facebook Advertising Work?

    Posted on October 15th, 2016

    Businesses that fail at Facebook advertising usually do so because their business model is not a good fit for this particular network. With over 757 million daily users and more than 1.23 billion monthly users, there is terrific opportunity for your business through the use of Facebook advertising. However, keep in mind, users are on Face...

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  • Marketing During the Off-season

    Posted on June 29th, 2016

    We’re now approaching the time of year when lots of people take their holidays. They forget about their usual commitments and relax for a few weeks. It’s traditionally a quiet time for many businesses. Summer means the year is about half done which is a perfect time to update your marketing plan. But are there advantages of continuing...

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  • Getting to Know Your Online Customers with Google Analytics

    Posted on June 15th, 2016

    Conversion Rate Optimization for a website starts with tracking website performance and identifying areas of improvement. This task is best initiated using a web analytics tool. Although there are several web analytics tools available, Google Analytics (GA) is the most widely used tool across all websites because of its comprehensive rep...

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  • Traditional vs Online Marketing

    Posted on May 2nd, 2016

    Social media has rapidly integrated itself into our everyday personal and professional lives, making a terrific impact on the world of marketing, with consumers and brands seeing huge benefits and changes. But how does social media compare to traditional marketing? Social Media Pros and Cons: Social Media is much cheaper. You can rea...

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  • Social Media and Your Business

    Posted on April 18th, 2016

    Platforms such as Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest can generate online exposure for your brand, allowing you to showcase your products and services. Social media lets you listen to what your customers, prospects, peers and competitors are saying. The beauty of online marketing is that there is an audience for eve...

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  • Effective Home Pages

    Posted on March 31st, 2016

    When customers are surfing the internet they want information now. If they can't find what they're looking for on your website, they move on quickly, and are likely to land on one of your competitor’s sites to get what they need. A website needs to tell visitors what your business has to offer. Your headline is one of the most important ...

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  • E-Commerce Bare Necessities

    Posted on March 16th, 2016

    E-commerce websites engage online consumers. Attractive designs and effective layouts are necessary to grow your customer base and bottom line. People usually decide quickly whether they like a website or not which is why you need to grab their interest within 5 seconds. Running a good e-commerce website requires user friendly navigation ...

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