Category Archives: Marketing Strategy

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Category Archives: Marketing Strategy

  • Google Adwords for Your Business – Part Two

    Posted on February 29th, 2016

    In our last post we explained what Google Adwords is and how to make it work for your business.  We continue in this post with some specifics about keywords and the costs involved in a campaign. What keywords do I use? There are free tools with Google AdWords you can use to determine the best keywords.  You can use this with what you he...

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  • Google Adwords for Your Business

    Posted on February 15th, 2016

    As a business owner you’re pulled in many directions. You have employees to manage.  Financial issues to keep on top of.  And all while trying to bring new business in. It can be overwhelming sometimes. Finding new customers has changed with so many of your competitors amplifying their online presence.  They’re using content mar...

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  • How to Manage Your Social Media Accounts Efficiently

    Posted on December 15th, 2015

    You feel so proud of yourself and all of the progress you’ve made with social media this year. This time last year you only had a neglected Facebook account for your business. Now you’re posting regularly on Facebook. Twitter too. Your LinkedIn profile is filled out and you’re making connections. You’re even building a presence on...

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  • Writing an effective services web page

    Posted on September 24th, 2015

    Earlier this month we talked about when it’s time to redesign or update your website. Not only does updating your site help with faster navigation, improved SEO and better functionality, it also gives you a chance to update the content on your site. The content on your site is a perfect opportunity to differentiate your business from other...

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  • Add whitepapers to your content marketing plan

    Posted on September 18th, 2015

    Whitepapers are an effective way to reach customers and increase sales.  These documents add fresh content to your site – a great way to increase your SEO.  They also offer you the opportunity to really dig deep into a topic to help your audience gain a better understanding of your products, your services and even your business vision. W...

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  • Get started with Instagram

    Posted on September 1st, 2015

    Instagram is a unique social media platform that can help round out your social media efforts for your business. But isn’t Facebook and Twitter enough? Yes.  If you are using Facebook and Twitter successfully for your business then it may be enough to spread the word about you and your company.  But are there audiences you are not rea...

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  • Creating e-newsletters people will read

    Posted on August 18th, 2015

    Newsletters are a great way to stay in touch with your customers.  But what’s the best way to create a newsletter that will keep people interested and not unsubscribe? The people on your subscribers list have willingly given their email address, so it’s important to provide them with useful information that is delivered in an interestin...

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  • How to build a blog post

    Posted on July 28th, 2015

    We’ve been talking about blogging for the past few weeks, and maybe you’ve started to blog on your company website. You know the advantages that blogging provides, such as providing fresh content to help increase your SEO and to help form relationships with potential and current customers. But we haven’t covered the basic building b...

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  • Increase credibility with a customer-centric blog

    Posted on July 21st, 2015

    Have you spent any time looking through corporate blogs, or maybe the blogs of your competitors?  What did you think? There are probably some that engaged you, and probably more that bored you.  Think about why you felt this way. If I’m looking for information I am repelled by blogs that are “salesy” or only about that company or ...

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