Category Archives: Marketing Strategy

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Category Archives: Marketing Strategy

  • How to generate topic ideas for your blog – Part Two in our blogging series

    Posted on July 14th, 2015

    Trying to think of blog ideas can be painful.  So painful that it’s tempting to skip the whole thing.  But it doesn’t have to be.  I am going to help you come up with a plan to generate ideas, so that you’ll never be stuck again. Categories Whether you’ve been blogging for a while, or haven’t yet started it’s a good idea to...

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  • Create a blog for your business – part one

    Posted on July 6th, 2015

    Have you started a blog for your business yet?  If the answer is yes, you know that it helps position you as a leader in your industry and can also increase your sales.  If your answer is no, why not? I bet your answer is time and money.  You might even be unconvinced of the value of blogging.  Let’s tackle the value of blogging questi...

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  • Integrate social media into your marketing plan

    Posted on June 25th, 2015

    Over the past couple of months we have gone over how to get started with social media channels such as Twitter, Facebook and LinkedIn and how to customize your posts for each.  Hopefully you’ve started using your social media platforms to get the word out about your business and drive traffic to your website. With these new skills in your...

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  • How to customize your social media messages for business success

    Posted on June 10th, 2015

    So you’ve taken the first step with social media and opened an account with Twitter, Facebook, LinkedIn, and maybe even Pinterest and Instagram.  You’ve also spent some time posting regularly and have experienced some increased traffic to your website.  But are you using the same message for each social media channel?  If you are, you might ...

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  • Your small or medium sized business should be on Facebook

    Posted on June 9th, 2015

    Hopefully last week’s post convinced you to start a LinkedIn company page.  This week we continue to help you get your social media ducks in a row by focusing on Facebook.   Small and medium businesses can really take advantage of having a presence on Facebook since these businesses tend to focus on local customers.  A recent stu...

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  • Five simple steps to create a company LinkedIn page

    Posted on May 25th, 2015

    Are you a business owner who hasn’t taken advantage of having a LinkedIn company page?  If you haven’t, why not? At the very least, LinkedIn will help increase your company’s profile online.  But don’t settle for the least – go for it all because LinkedIn can do so much more for your business.   According to The Sophistic...

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  • How content marketing can increase your sales

    Posted on May 21st, 2015

    Have you thought about content marketing but don’t know where to begin?  Or maybe you’ve taken the plunge, but haven’t posted anything since November 2013? As many businesses have discovered content marketing can establish you as a trusted source of information and this can lead to raising your profile and increasing your sales.  Exa...

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  • It’s not too late to start using Twitter

    Posted on May 12th, 2015

    Twitter is an effective tool to help increase your business and boost sales.  If you haven’t started using Twitter yet, don’t worry; it’s not too late.  You don’t have to be a millennial or have a lot of extra time to use Twitter to your advantage.  We will help you get started, so read on.   Before you open your Twitter a...

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  • Use email marketing to speak directly to your customers

    Posted on May 5th, 2015

    As a business owner you value the relationship with your customers, and you are always looking to reach new ones.  A great way to cultivate or create these relationships is with email marketing. But don’t people just delete those emails before reading them?  Some do, and we’ll chat about how to avoid this in a minute.  But first let...

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