Why a website should be mobile friendly

In today’s day and age, having a mobile-friendly website is essential for any business. With so many people using their smartphones and tablets to access the internet, it is essential that businesses have a website that is optimized for mobile use. A mobile-friendly website will help businesses reach more customers, increase their online visibility, and improve the overall user experience.

It is important to have a mobile-friendly website so businesses can reach more customers. According to Statista, in 2021, 52.2% of all website traffic worldwide is generated through mobile phones. This is a huge number, and it is only expected to increase over the years.

As more people are using their smartphones to access the internet, it is essential that businesses have a website that can be easily viewed and navigated on a mobile device. If a website isn’t optimized for mobile use, many potential customers may find it difficult to use, and this could lead to lost business opportunities.

Having a mobile-friendly website can help businesses increase their online visibility. Search engine optimization, or SEO, is an important aspect of any website, and having a mobile-friendly website can help businesses boost their SEO rankings.

Google, the most popular search engine, rewards websites that are optimized for mobile devices by giving them higher rankings in search results. This means that businesses can increase their chances of appearing at the top of search engine results pages, resulting in more visitors to their website.

Optimized for touch screens

• Web designers should make sure that the website is optimized for touchscreens. Touchscreens are becoming increasingly popular and are standard on most mobile devices.
• Designers should ensure that all website elements are large enough for users to easily select them, and that buttons and other interactive elements are placed far enough apart from each other to avoid  incorrect clicks.
• Designers should design the website with a mobile-first mindset. This means that the website must be designed with mobile devices as the primary focus, rather than as an afterthought. This includes ensuring that all content is optimized for mobile devices, with text being legible and images being properly sized. Designers should also consider the size of the website, as mobile users often have less bandwidth available than desktop users.

Optimize for speed

• Designers should ensure that the website is optimized for speed. Mobile users may have slower internet connections than desktop users, so it is important that the website is designed to load quickly and efficiently. This includes optimizing images and other media for mobile devices, as well as minimizing the amount of code and scripts used in the website design.
• By including these key design elements, website designers can create an optimized and user-friendly experience for mobile users. Responsive design, touchscreen optimization, mobile-first design, speed optimization, and accessibility considerations can all help to create a website that is optimized for mobile devices.
• This can help businesses keep customers engaged and encourage them to stay on their website for longer periods of time. It can also help businesses provide a better customer service experience, as customers will be able to access the website quickly and easily.
• Finally, designers should ensure that the website is designed with accessibility in mind. Mobile users may have disabilities that make it difficult for them to access certain website features, so designers should take these into consideration when designing the website. This includes ensuring that all content is accessible, as well as providing alternative ways to interact with the website, such as using voice commands or alternative keyboard shortcuts.
• Overall, having a mobile-friendly website is essential for any business. It can help businesses reach more customers, increase their online visibility, and improve the overall user experience. It is important for businesses to ensure that their website is optimized for mobile devices, as this can help them stay competitive in today’s digital landscape.
• Contact Ancell Marketing today for a free evaluation to see if your website is mobile friendly enough,