In the endless sea of people online, you need to be able to target people who are likely to be interested in what your business has to offer. Online advertising has come leaps and bounds in making this not only possible but easily achievable. As it is an investment, you need to not only advertise but to ensure that you are reaching the largest number of potential customers possible. How? Google Ads.
Ads is an online advertising platform from Google. It is based on pay-per-click (PPC) advertising and allows you to create, push, and monitor your advertisements. Ads takes advantage of Google’s high volume search engine to ensure that the relevant ads are seen by the targeted audience to ensure maximum positive business impact
With PPC advertising, controlling your expenditure is a really good thing. Google Ads has no minimum amount that must be spent and allows you to dictate how much you are willing to spend either per ad, day, or month. With this, it is easy to compare with what you might be getting elsewhere, or properly enforce the ad budget allocation down to the last cent.
With the levels of cost control provided by Google Ads, it is not surprising that there is great ease when it comes to establishing the ROI and profitability of an ad campaign. Unlike traditional advertising, Ads provides many metrics and parameters that do a lot of the heavy lifting for you when it comes to analytics.
You are able to separate profitable ads from failing ones and make any necessary amendments. The effectiveness of those changes can be tracked as well.
No matter how niche your business is, you are able to set up ads that are suited for your kind of audience. Again, there is no shortage of parameters to explore and really fine-tune your ads. Targeting can be based on keywords, location, demographic, language, time and even devices. Using tools like Audience Observation, you can include audiences that are defined by Google, with suggestions appearing in the ‘Ideas’ section.
Google Ads allows you to manage and monitor even multiple Ads accounts from a single location. Google Ads Editor is a tool that allows you to manage your account offline and upload the final changes, which is really convenient. It also allows you to move items between campaigns and adds the undo/redo functionality, keeping you in control at all times.